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All You Need To Know About GIF's!💓🥳💖🤩


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GIF's are all the rage in the social media realm and aren't going anywhere anytime soon! But wait...“GIF” or “Jif”? The answer is whatever floats your boat babe. No need to get caught up in the semantics. The important thing: Now is the best time to catch up if you don't know what GIF's are!


This blog post is not only EASY to understand but written for the girlfriends that just want to have some fun using GIF's and the ones that want to dive right in and create some for their own small business!


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What are GIF's?

Why should I care about them?

How can I use them to have fun on social media?

How can I make a GIF?

 

First of all what in the heck are they?!


You know when you see those little images dancing on social media... especially stories (click here to learn what in the heck stories are 😉) Those are called GIF's.


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GIF's are simply a series of images that will loop continuously but doesn’t require anyone to press play. Basically little soundless videos that you can use across all social media platforms!


 

Why should I even care about them?!


GIF's are here to stay in the world of social media. They are here to make you and your customers experience more fun on social media. Most of the time you are using GIF's made by all different creators and brands but you can also use GIF's from specific brands like Mary Kay, Sassy Stickers, and your favorite Universities!


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How can I use them and have some fun on social media?


Okay so the big platforms that are the MOST fun to use GIF's on are Instagram and Facebook, specifically the stories. You can also use GIF's when making reels and tiktoks!


Speaking of tik tok... click on these images below to check out the quick video tutorials on how you can use gifs on these platforms!

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I recommend using these when you are posting stories about the new holiday products (search sassy christmas) or when you are packaging and delivering orders (search sassy sticker). When you want to point something out search emphasis or arrows down. When you think something is funny search woman laughing. The options are endless!

 

If I want to create some for my small business how can I?!


Okay so this is the nitty gritty baby.

These are the websites that are crucial to some easy and amazing GIF creation.

  1. Canva

  2. Online GIF Tools

  3. GIPHY

1. Canva

Canva is a platform that makes design accessible to anyone and everyone. Whether you are a social media master or just starting out Canva makes design easy!


Click on the image below to start your FREE Canva Pro trial. This will give you access to all the amazing features to start designing your GIFs.



Since you just started your free trial or already have Canva lets create a design.


You can follow the images throughout but for my non-visual girls I will talk you through too!


In the top right corner you will find "Create a Design". Click on that and then select "custom size". The custom size that I have found best to work with is 3000 x 3000 px or pixels.



Click "Create new design" and it will take you to your new blank design. You want to pick the background color depending on what you are making into a GIF (Click on the background and pick your color on the left).

Since I am making a GIF out of my logo I am picking a contrasting color for the background. This will make sense later!

You can see here I picked the black background for the white logo. You can pick any color that isn't in the image or the logo you are making into a GIF.


Now in the top left corner you will see "Animate". Click there and play around with the animation that you love.

After I played around with a few, I picked Tumble. Make sure after you pick the animation that the time next to animate is set to 5 seconds. That is the default but it never hurts to confirm!

Now that you have picked the animation and are ready to download click on "share" in the top right corner. After the share window comes up click download > File type: GIF > and ensure you have just selected the one page you designed.

Now click download and let's head to phase 2!



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2. Online GIF Tools

This is where you are going to make the GIF transparent! This basically means that you have a GIF without a background. If you look at the "Sassy Sisters" GIF above you will notice that there is no black background like the GIF we have right now of our logo. This step will change that!


When you click on the pink title "Online GIF tools" or the image below you will go to this exact page.

Now what you want to do it drag and drop that GIF we just downloaded from Canva. You can also choose "import from file" and select that way.


After you upload your GIF this is what the page will look like. The before and after is the same so lets make some adjustments!

The contrasting color you selected for your background is going to be the color that you select for the "Transparent Regions color". Since this one is black it's going to be #000000 or (0,0,0).


Check out the bottom left graphic for the example with a different contrast color. All you have to do is get that 6 character HEX code (in this case the pink is #FD3396) and paste it into that box that the arrow is pointing to.